Description
This Python script suite pulls web analytics data from Google Analytics and your custom event-tracking APIs. It calculates traffic sources, user journeys, and conversion funnel metrics, then applies statistical tests to identify significant changes. The script generates a PDF dashboard with timeline charts, conversion funnels, and A/B test summaries. An Excel output provides raw and pivoted tables ready for deeper analysis. Configuration files enable custom date ranges, segments, and named views. Deployment scripts integrate with GCP Cloud Functions for scalable, serverless execution. Extensive logging and retry logic handle API rate limits and transient errors. Setup documentation covers OAuth credentials, environment variable management, and scheduled trigger configuration. This toolkit empowers web analysts and product teams to monitor site performance with minimal manual effort. Perfect for agencies, SaaS product managers, and digital optimization specialists.
Instant download
Web analytics extraction, funnel analysis, statistical testing, serverless automation
Digital product – Python script bundle with GCP deployment scripts
Web analysts, product managers, digital agencies
