Description
This R script automates clustering and segmentation of customer data pulled from CRM and e-commerce platforms. It applies K-means and hierarchical clustering based on purchase frequency, recency, and monetary value. The script outputs an interactive PDF report with segment profiles, heat maps, and a data table in Excel. Customization options include selecting clustering variables, number of clusters, and output themes. Workflow orchestration scripts allow execution via cron or AWS Step Functions. Error-checking functions ensure data quality by validating input formats and missing values. A detailed installation guide covers package dependencies, API access setup, and report styling. This solution accelerates customer insights and supports personalized marketing strategies. Ideal for marketing analysts, CRM managers, and e-commerce directors. Use it to uncover high-value segments and tailor campaigns with precision.
Instant download
Customer clustering, segment profiling, interactive report creation, automated workflow integration
Digital product – R script package with orchestration utilities
Marketing analysts, CRM managers, e-commerce teams
